First impressions matter and competition is fierce. The grammar your company uses is a reflection of your image. Image of course, translates to credibility. Why give your customers a reason to look elsewhere?

The reputation of any business is essential to its survival… and reputation starts with how you present yourself to the world. Would you (e.g.) engage a solicitor, whose web site was badly written or full of spelling or grammatical errors?
 
Having a clean, current, professional web site containing correct spelling and grammar IS important, regardless of the type or size of your business. That doesn’t mean the writing style has to be stuffy. You can be as contemporary as you like, but good grammar will always convey a clear message to your audience… and it also speaks to your company’s attention to detail.
 
On the flipside, poor grammar can lead your audience to question the overall quality of your company’s products or services.Such errors imply sloppiness at best, a lack of education or simply being too rushed to care. And of course, poor grammar may unintentionally change the whole meaning of your message.


Put simply, bad grammar is detrimental to your business… full stop.